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The 1937 Ford featured a more rounded look with fine horizontal bars in the convex front and hood-side grilles. The front grille was V-shaped, rather than following the fenders into a pentagon shape, as on the 1936 model. Flared-in headlights were a major modernization found on both the Standard and DeLuxe trim versions, though much of the rest of the design was shared between Ford's two lines. A larger water pump was used to help aid in cooling. 'Slantback' sedans gained a rear trunk door, though space was limited, and 'Trunkback' versions continued gaining sales. The station wagon had seating for eight passengers. A 4-door "convertible sedan" with roll up windows was offered in small numbers in the DeLuxe series.
The big change in '37 was the introduction of an entry-level 136 CID (2.2 L) V8 in addition to the popular 221 CID (3.6 L) flathead V8. At the start of production, it cost $850. The Ford Line bore several model numbers during this period: For domestic 1937 production in the United States Ford Model Numbers for 85 hp V-8 equipped cars was Model 78 and 60 hp V-8 cars was Model 74. Models 81A and 82A in 1938, and Models 91A and 92A in 1939.
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