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The Cobra was Ford's attempt at making a muscle car package that focused on performance features. As a result, the Cobra came standard with a 428-4V CJ, competition suspension, 4-speed manual transmission and F70-14 tires. The Cobra had a blacked out grille, hood lock pins, and "Cobra" emblems. A hood scoop was standard on Ram Air equipped Cobras, while a non-functional scoop was optional on other Cobras. Early Cobras had a large "Cobra" decal on the front fenders, but this was later replaced with a metal emblem. The Cobra was Ford's response to the successful Plymouth Road Runner, which was a high-performance car at low cost. For this reason, the Cobra had the lesser trim level of the Fairlane 500 to help keep costs low. Road Test magazine wrote the "big engine and whopping torque get the Cobra Jet off the line with smoking tires" in their test of a 1969 Cobra with the Ram Air 428 CJ, four-speed manual, and 3.50 gears. They obtained a 15.07 seconds at 95.74 mph (154.08 km/h) quarter mile run, however, according to the article, the elapsed time was likely hampered due to the car not being equipped with a tachometer. The Cobra became the basis for the Torino Talladega, an even more streamlined aerodynamic Cobra designed to make Ford more competitive in NASCAR.
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