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1958 Edsel Pacer Hardtop (1/25) (fs)
1958 Edsel Pacer Hardtop (1/25) (fs)
 
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Our Price: $34.90

Availability: Usually Ships in 1 to 2 Business Days
Product Code: AMT-30032
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Description
 
In the early 1950's, the Ford Motor Company became a publicly traded corporation that was no longer entirely owned by members of the Ford family. The company was now able to sell cars according to current market trends following the sellers' market of the postwar years. The new management compared the roster of Ford makes with that of General Motors, and concluded that Lincoln was competing not with Cadillac, but with Oldsmobile. Since Ford had an excess of money on hand from the success of the Ford Thunderbird, a plan was developed to move Lincoln upmarket, with the Continental broken out as a separate make at the top of Ford's product line, and to add another make to the intermediate slot vacated by Lincoln. Research and development on the new intermediate line had begun in 1955 under the name "E-car", which stood for "experimental car." Ford Motor Company eventually decided on the name "Edsel", in honor of Edsel B. Ford, son of the company's founder, Henry Ford. This represented a new division of the firm alongside that of Ford itself and the Lincoln-Mercury division, whose cars at the time shared the same body. The Edsel was introduced amid considerable publicity on "E Day”September 4, 1957. It was also promoted by a top-rated television special, The Edsel Show, on October 13, but the promotional effort was not enough to counter the adverse public reaction to the car's styling and conventional build. For months, Ford had been circulating rumors that led people to expect an entirely new kind of car, when in reality, the Edsel shared its engineering and bodywork with other Ford models. In the first year, 63,110 Edsels were sold in the United States; an additional 4,935 units were sold in Canada. Though below expectations, this nevertheless represented the second-largest launch for any new car brand to date, exceeded only by the Plymouth introduction in 1928. While generally considered a marketing failure, the Edsel remains beloved within it's demographic of dedicated collectors and fans.
Features
  • Opening Hood Reveals a Detailed 361 cu. in. V-8 Engine
  • BF Goodrich Silvertown tires with white wall inserts
  • Poseable Front Wheels
  • Separate Frame and Floor Plan
  • Modern Era Tooling
  • First Issue released in 2000

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Testors 5/8 oz Plastic Glue Spray GTS Blue Pearl Lacquer 3 oz Bare-Metal Foil Chrome Silver

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